Getting to know MakeO 

MakeO is India’s leading clinical beauty platform, backed by experts & driven by technology, where their brands Toothsi and Skinnsi revolutionizing the way Indians avail dental and skin care. 

Present in over 17 cities across India & 2 cities in UAE, they have designed close to 1,50,000 smiles, and completed over 44,310 Laser Hair Reduction sessions. They have reached close to 2,00,000 customers via at-home visits, partner clinics, and their flagship center.

Toothsi is India’s leading clear aligner brand, offering at-home scans to address teeth gaps, alignment, oral hygiene, and teeth whitening. They have an ISO 13485:2016 certified manufacturing facility equipped with India's first-ever robotic aligner trimming machine, ensuring ultimate precision and comfort.

In the healthcare ecosystem, MakeO was facing a key identity challenge

LocalCircles recently surveyed Indian citizens residing across 37 districts of India, including tier 1,2 and 3 cities and rural districts. 8% of respondents said they receive suspicious/unidentified calls from healthcare services. 

There is substantial evidence of identity thefts happening in the healthcare ecosystem, and healthcare providers should establish trust and safety in their patient communication. On this front, MakeO was facing a brand identity challenge for Toothsi and Skinnsi. Their support team was unable to seamlessly connect with consumers who were looking to:  

• Book at-home services

• Learn about the products  

• Learn about the pricing plans

Reason being:  

• Consumers couldn’t recognize calls from ToothSi or Skinnsi, as there was no brand name or logo on the Caller ID. 

• In some cases, the brand name wasn't written correctly (misspelled), which created a poor impression in customers' mind.

• The caller being unidentified made consumers suspicious and hesitant to take the calls. 

MakeO was looking for a solution:

• To establish trust and credibility over voice calls. 

• To deliver a positive brand experience so that customers pick up the call and book at-home services without delay. 

• To connect with consumers across tier 1, tier 2, and tier 3 cities with a recognizable brand identity. 

Why MakeO went for Truecaller Verified Business solution?  

Our Verified Business Caller ID solution adds trust, identity, and transparency to their consumer communication with: 

• Green Screen - creates a positive impression and makes customers/patients more assured of the caller.

• Brand Visibility - customers can now instantly recognize MakeO’s sales and support teams with a non-editable brand name and logo.  

• Verified Business Badge - there is a stamp of genuineness that helps the brand stand out from fraudulent callers. 

• Business Category Tag - adds industry context to the call.

• Call Reason - consumers/customers can understand the urgency/importance of the call in advance. 

This is what a patient sees now when the support team of Toothsi/Skinnsi calls.

The key outcomes

After enabling Verified Business Caller ID for their sales and support numbers, 

• MakeO is consistently clocking a calling efficiency of more than 71%.

• There is seamless customer communication.  

• Customers can quickly book and schedule an expert visit, as they know who is calling them and why.