Getting to know Ayu Health

Ayu Health was started in early 2020 with a vision of creating a hospital chain that patients can trust for the best outcomes, transparency on pricing, and a world-class experience.

Ayu Health’s proprietary technology allows hospitals to serve patients at lower costs, provide a better experience, and maintain high medical quality standards. All Ayu Health hospitals are accredited by National Accreditation Board for Hospitals & Healthcare Providers (NABH).

They started with one hospital in Chandigarh in January 2020 and have since expanded rapidly across Chandigarh tri-city and surrounding areas, firmly establishing their brand in the region. Today, Ayu Health Hospitals is a network of 15+ world-class hospitals in the tri-city.

In 2021, they expanded their operations into Bangalore, NCR, Jaipur, and Hyderabad and now have a network of 200+ hospitals across the country.

In the healthcare ecosystem, Ayu Health was facing a key identity challenge

LocalCircles recently surveyed Indian citizens residing across 37 districts of India, including tier 1,2, and 3 cities, and rural districts. 51% said that they get pesky phone calls from someone trying to sell them a financial service or a property. Around 8% receive suspicious/unidentified calls from healthcare or pathology services.

According to First Orion’s 2022 Phone Scam Report, the top 5 scam call types by volume are vehicle warranty, health insurance, social security, Medicare, and healthcare. 

There is substantial evidence of identity thefts happening in the healthcare ecosystem, and healthcare providers should establish trust and safety in their patient communication. On this front, Ayu Health was facing a brand identity challenge. Their support team wasn’t able to seamlessly connect with patients/caretakers looking for: 

• Doctor appointment

• The right department 

• Insurance support 

Reason being:  

• Patients/caretakers couldn’t recognize calls from Ayu Health, as there was no brand name or logo on the Caller ID. 

• In some cases, the hospital’s name appeared improper (misspelled), which put the brand in a bad light.  

• The caller being unidentified made patients/caretakers suspicious and hesitant to take the calls. 

Ayu Health was looking for a solution:

• To establish trust and credibility over voice calls. 

• To deliver a positivebrand experience so that patients pick up the call and their appointment without any delay. 

• To connect with patients across tier 1, tier 2, and tier 3 cities with a recognizable brand identity. 

Why Ayu Health went for Truecaller Verified Business solution?  

Our Verified Business Caller ID solution adds trust, identity, and transparency to their patient communication with: 

• Green Screen - creating a positive impression for customers and prospects and making them more assured of the caller.

• Brand Visibility - making customers instantly recognize the sales and support teams with a non-editable brand name and logo.  

• Verified Business Badge - putting a stamp of genuineness and helping the brand stand out from fraudulent callers. 

• Business Category Tag - adding more context and personality to the call.

Moreover, Truecaller community of more than 330 million users (covering tier 2 and tier 3 cities of India) aligns perfectly with Ayu Health’s vast network of hospitals. 

This is what a patient sees when the support team of Ayu Health reaches out now.

The key outcomes

After enabling Verified Business Caller ID for their support numbers, 

• Ayu Health is consistently clocking a calling efficiency of more than 43%.

• There is seamless patient communication.  

• Patients/caretakers now know who is calling them and why.