A quick glimpse into Spinny 

Spinny is one of the most trusted marketplaces for buying and selling used cars, playing a precursor to the changing automobile industry. They turned unicorn in 2021 and aim to bring about transparency and convenience in the car buying and selling process in India. 

Spinny operates across the entire value chain of pre-owned cars, embedding superior technology and processes to deliver a premium experience to customers. The company procures pre-owned cars from three channels - direct from individual customers, auctions, and offline dealers.  

Currently, it has 30 car hubs that operate across 17 cities – Delhi, Gurugram, Noida, Bangalore, Mumbai, Pune, Hyderabad, Chennai, Kolkata, Kochi, Ahmedabad, Lucknow, Jaipur, Chandigarh, Indore, Surat, and Coimbatore. Last year, Indian cricket legend Sachin Tendulkar partnered with Spinny as a strategic investor and a lead brand ambassador. 

Learn more about Spinny here.

What was the key challenge for Spinny at hand

According to Praxis Global Alliance, the used car market volume in India is estimated to be valued at $44.7 billion by 2026. This prediction aligns with the rise of numerous tech-enabled Indian players in the space of selling, servicing, and financing pre-owned cars.

Second-hand cars are no longer stereotyped. In fact, they are now perceived to be a safer option (less prone to accidents) than two-wheelers. Moreover, the preference for personal mobility in the post-pandemic period has also added to their growing popularity.  

To enable more sales and quicker transactions in the pre-owned cars segment, the customer communication at every touchpoint have to be top-notch, seamless, and transparent. On this front, the customer support team of Spinny was facing challenges. 

The team was finding it difficult to connect with customers (over voice calls) and assist them in selling their cars, because:

• Spinny didn’t have a verified and authentic caller identity.

• Customers didn’t recognize the caller as no brand elements (name and logo) were displayed on their phone screens.

This made sellers hesitant to answer the calls due to trust and safety concerns. Some of them even marked the calls as spam, which was counterproductive to Spinny’s brand identity and reputation.

Spinny was looking for a solution:  

• To get instantly recognized when calling customers.

• To significantly improve conversions.

• To connect with more customers and assist them in selling their cars. 

They went with Truecaller Verified Business Caller ID, due to our mass reach (320M+ users) and credibility.

How Truecaller makes Spinny’s customer communication seamless and experiential

Our Verified Business Caller ID solution enables Spinny to have trusted, contextual, and timely customer communication, with: 

• Green screen - reassuring the trust and safety aspect of the call.

• Brand recognition - displaying a non-editable brand name and logo

• Verified Business Badge and Tick - bolstering the safety quotient of the call. 

• Business category tags - adding further identity and personality to the call.

• Call reason - setting the context and right expectation even before a customer picks up the call.  

This is what a customer (who wants to sell his or her car) now sees when Spinny’s customer support team reaches out. 

The key outcome 

Our verified business caller ID solution has improved Spinny’s calling efficiency by 78% as people now have a clear idea of who is calling them and why - resulting in a much better customer experience and quicker transactions.