A glance into MFine 

Founded in 2017, MFine is an on-demand, digital primary healthcare platform that offers professional diagnostics and health check-up services. With MFine, users can instantly consult doctors online and schedule health checkups and sample collection at their doorsteps with a single tap or click of a button.

Since its inception, MFine has redefined the primary healthcare sector. Driven by the passion for providing care and steered by ground-breaking artificial intelligence, MFine’s endeavour has always been to make health more accessible, reliable, and hassle-free to all. 

Digging deeper into MFine’s predicament 

Due to the unverified nature of their outbound calls, their critical, time-sensitive services were getting hampered, as users were perceiving the calls for online consultations, sample collection, and medicine delivery as spam.  As a result, their call efficiency was taking a major hit. 

Considering the predicaments mentioned above, MFine was looking for a solution to build trust around their communication and:  

• Create a positive brand experience for users. 

• Instil a sense of trust and purpose in the minds of users beforehand, so that doctor-patient consultations are done on time. 

• Improve their call efficiency, so that samples get collected and medicines get delivered in a timely manner.

This was possible with a professional, intent-driven, and verified display of their business caller ID. 

Truecaller Verified Business Caller ID ensured a trusted and secure user engagement for MFine

To build authenticity around their communication, MFine started using the Truecaller Verified Business Caller ID solution. They could now display their business caller ID more professionally with verification badges, accurate (tamper-proof) presentation of their brand name and logo, and colours that reinforce trust. This way, they were able to create a credible brand experience around purpose-driven communication. 

The Result - A super happy MFine team 

After successfully leveraging Truecaller Verified Business Caller ID, the MFine team is looking to further optimize their user engagement and gain the trust of more skeptical customers - in a meaningful and non-intrusive fashion.    

Key highlights from the aforementioned MFine experience:

• Their calling efficiency touched 75%, resulting in timely doctor-patient consultations, sample collection, and medicine delivery. 

• Scammers and spammers can no longer tamper with their verified business ID, as the Truecaller Verified Business Caller ID solution doesn't allow the user community to edit names, logos, and tags. 

Team MFine speaks on how Truecaller enables them to instil authenticity in their business calls and improve the overall consumer experience.