A quick glance into Country Delight 

Country Delight is on a mission to deliver natural, fresh, and farm-to-home cow and buffalo milk to consumers' doorstep. They provide an extensive range of dairy products, bakery goods, poultry, and farm produce to customers in 15 cities, including New Delhi (NCR), Mumbai, Bengaluru, Jaipur, Chennai, and Pune.

The company takes a lot of pride in delivering minimally processed food essentials every single day, sourced directly from farmers across the country - enabling families to cut out preservatives and adulterants from their diet.

Digging deeper into Country Delight’s predicament 

Before using Truecaller Verified Business Caller ID solution, their quality and delivery teams found it challenging to connect with customers. Their outbound calls were missing verification badges and brand elements (logo and name). As there was no brand recognition, customers were hesitant to answer the calls due to trust and safety concerns. They were even marking the calls as spam, which created a domino effect and forced others to do the same. 

They were looking to enhance their communication experience and reach out to customers with credibility. As they have a presence in all major metros and tier 2 cities, they went ahead with our solution, considering our extensive user base (220 million active users) across India.

How did Truecaller make a difference? 

Customers now easily identify their calls, as our solution has given their calling identity a professional and authentic makeover, with tamper-proof brand name and logo, verification badges, and business category tags. This brand recognition has helped them instil a sense of trust and safety into customers. They can even group their business numbers on the basis of use cases (quality, delivery, etc) and create more targeted calling campaigns.  

With our Video Caller ID feature, they are adding the next level of distinction to their business calls. They can now deliver a more lively calling experience to customers by augmenting their verified caller ID with customized, business use case videos. 

Result - Efficient communication for Country Delight users

Since partnering with Truecaller for Business, they have been consistently clocking a calling efficiency of 70%, seamlessly connecting with customers and delivering food essentials even in the deeper regions of India, and creating a larger market for farmers in the process.