Whether you work in-office, hybrid, or remotely — it’s imperative to leverage remote-first technologies to empower you to operate seamlessly with your existing setup under any given circumstances. 

Yes, COVID did that to us and now we are more prepared than ever.

Leadership-level people at large have already acknowledged keeping a window open for virtual communication to foster team collaboration whenever the situation demands. 

Employees are also more akin to working in a culture that is not restricted to rigid and traditional operational rules. 

In a recent survey, over 59% are poised to choose a remote-working employer over an onsite-first employer.  

Well, whatever it is, uninterrupted business communication is one of the key objectives to hold on to remote-first business communication trends. 

Now let’s find out the top business communication trends ideal for enterprise-grade (and SMBs) operations. 

1. Simplified omnichannel experience is always a winner 

Gone are the days when using platform-based tools used to be a nightmare. Nowadays, the applications are much more user-friendly and DIY-based to enable streamlined and distributed communication. 

C-level employees are opting for omnichannel communication channels that are result-driven and have the potential to spur optimal customer success and all of this is possible due to one major factor - Simplicity. 

Not only customers, but even employees will also be more keen on using platforms that don’t require too much brain-racking and help them get their core set of tasks done at a faster pace. 

It’s always a good idea to collate feedback from everyone who will be using those applications and based on their suggestions, you should onboard such business communication tools that they would be more likely to use sustainably.

2. Seamless cloud communication for seamless growth

Lately, a lot is being talked about customer engagement and prioritizing their needs above anything else. Customers are cognitively primed to stick to a brand that allows them to interact with all possible touchpoints, whenever they want.

Long story short, more customer engagement can result in quicker resolutions enabling more sales for your business. Implementation of cloud communication can make this a lot more seamless and hassle-free. 

Let’s take a case study for instance.

A full-stack car marketplace company in India was struggling to connect with its customers over voice calls to sell its products. Their call pick-up rates were quite low because they didn’t have a verified caller identity clubbed to their business number. With Truecaller verified Business caller ID, they now get instantly recognized by the call recipients resulting in more call picks ups and conversions. 

So it is important for you to identify the exact problem statements when engaging with your customers and tap into opportunities that may reap more business benefits. 

3. Prioritizing remote-first IT security for optimal protection 

We’ve all experienced sudden outages, downtime, server issues, and whatnot even from giants like Google and Microsoft. So yes, it can happen with any organization, including the ones with top-notch IT infrastructure. 

Needless, to say such interruptions can cost you exorbitantly and maybe add more complexity to your existing setup. 

The key is to get good riddance from outdated systems that are not even compliant with concerning security regulations. 

Decision makers should choose technologies that align with their security needs and is compliant with all regulatory requirements.

Ensure all connections are implemented through VPN powered by SSL (Secure Sockets Layer) or IPsec (Internet Protocol Security) to ensure optimal security and keep untoward external intrusions at bay. 

It can involve call centre management or integration with third-party platforms; prioritizing security in workplace communication can play a pivotal role in keeping untoward compliance penalties at bay. 

4. Mobile communication for remote sales and customer service success

While we are grappling to stand out in a widely contested space, it is imperative to cut through the buzz with meaningful and targeted interactions with your customers. 

The key is to align your sales and customer service teams to make them more agile so that they are able to work, even from their mobile devices.

Advanced business communication tools like MyOperator not only empower your sales and customer service teams to perform better, but they also serve as a strong touchpoint to meet your customer needs, even from a mobile phone.   

Let’s learn from another case study here.

One of India’s largest omnichannel jewellery brands was not able to track the customer calls made by their retail store managers. They also did not have an organized and unified system to check the status or feedback ratings for calls made by their sales agents. 

They deployed a mobile dialer app for their in-store representatives that easily syncs with their central call management dashboard. This allowed them to get a complete view of all calls made by their sales or customer service agents in a single interface. 

And the outcome? 

Their customer feedback collection improved by 80% and their CSAT/NPS also improved by 40%.

5. Smart remote communication integrations for better outcomes

Platform-to-platform integration plays a key role in enabling an orchestrated communication channel, both within and outside your organization. 

From SMBs to top-tier businesses, more and more brands are making a shift to an integrated set of tools that sync well with each other to achieve similar business goals together. 

Whether integrating your existing call center setup with CRM tools or aligning your employees with project management tools; smart integrations with growth-driven remote-first platforms are here to stay to champion your business communication game. 

Conclusion

As world-shifting technology continues to boom, it’s distinctively clear that cloud platforms will remain imperative to provide a seamless customer (and employee) experience. The key is to adapt to the key technological shifts that assure flexibility and security to remain steady and prepared, even during a global crisis.